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We talk to Victor León, Business Development Manager at Jema México

Victor Leon joined Jema Energy Mexico in April 2020. He has extensive experience as Business Development Manager in the area of renewable energies both in Mexico and in Latam which has allowed him to learn and gain experience in various areas.


1.Hello Victor, you joined Jema a year ago, not at exactly the best moment, isn’t that so?

Yes, I joined very excited about the new challenges and plans that Jema had in store, but as you say, it was not the best time for global health, right in the middle of the COVID-19 pandemic. However, our joint conviction of the importance of the energy sector led us to adapt our way of working, always focused on offering objective solutions to our clients to get us through these uncertain times.

The COVID-19 crisis seems to be accelerating the evolution towards green energy worldwide. However, it must be said that in Mexico there have been a number of changes in energy policy that make it difficult to invest in renewable energies.

Even so, we know that Mexico will continue to be an important market for renewables in the coming years because this technology will depend less and less on policies and is sustainable on its own. That is why Jema continues to invest in Mexico.


2. Since you mentioned the difficulties for renewables, how does Jema approach its development strategy in Mexico?

Jema Energy has been present in the country since its beginnings through conventional projects such as gas and oil and later, thanks to all this experience, it chose renewable energies.

We have more than 100 UPS references in power plants and more than 1 GW in solar plants. Now it’s about developing storage systems and, why not, starting to develop the market in the area of sustainable mobility.


3. 1 GW installed in more than 15 references have positioned Jema as a leading company in renewables in the sector. Which three references would you highlight?

Three references that I consider “special” in terms of plant size and grid complexity are Nueva Xcala, Sol de Insurgentes and Oaxaca.

Nueva Xcala is a 210 MW project in the state of Tlaxcala. Jema developed a turnkey solution for this project in which 44 solar inverters on skid platforms were supplied. For Sol de Insurgentes (Baja California), I would highlight the peculiarity of the power grid, since it is in the form of an island. And as a project in the area of energy storage, I find the Oaxaca project we carried out in 2016 interesting. We supplied BESS equipment for intelligent grid management in the event of strong peaks in demand, that is, to avoid destabilisation of the grid when consumption is very high.

The achievement of 1 GW in Mexico was a milestone for Jema and a motivating factor for the whole team to continue working on projects with a high level of engineering.


“Mexico continues and will continue to be an important market for renewables in the coming years, because this technology will be less and less dependent on policies and more and more sustainable on its own. For this reason, Jema remains committed to Mexico.” – Victor León, Business Development Manager at Jema Energy México


4. What will our readers find in Jema Mexico?

A solid business partner with the experience and maturity that 25 years in the Mexican market have given us, innovative technology that distinguishes us and a new generation of solutions in energy conversion, electro-mobility and service to our clients that we are confident will strengthen Jema’s name in Mexico.


5. As Business Development Manager in Mexico, how do you cope with your tasks now that mobility and personal contact are more limited?

It is true that this pandemic has made us become more creative in every way and has made us adapt to the means of communication available to us.

In Jema we are carrying out virtual factory visits and presentations of technical aspects in a personalised way thanks to the tools that the Internet provides us with. It is a way to maintain close contact with our customers, to continue showing the technology and the benefits of our equipment in a dynamic and close way.

We work in an industry that cannot be stopped since it is crucial for the development of any economy. Therefore we adapt to progress.


6. Jema has participated as an exhibitor and sponsor at Mirec as well as an exhibitor at Solar Power Mexico. How do you see these events in the short to medium terms?

As in all industries, trade fairs and exhibitions have also been forced to find new ways to keep the energy sector connected. The new formats proposed have been carefully thought out by the organisers to allow us to connect safely with our clients and suppliers, so we look forward to greeting each other in person in future editions.